When you use email as the means of promoting your website, it will cost you less and you will maximize the essence of marketing your website. Email marketing is the cheapest means of promoting your products and website. If you can get a substantial number of subscribers in your mailing list, marketing and promoting your website will be easier and free.
With this, a list of avid subscribers will definitely receive your emails and those who get your mails are those who are interested in the mailing list content of the mail and not just any random visitors. They signed up for the service and have consented to receive updates from your website. Thus, you are constantly reminding your subscribers about your new posts, products, services and promotional offers.
Also, there is high tendency that your subscribers would also forward the posts to other potential customers, by informing their families and friends who could need the products or services on your post, thereby sending a lot of additional traffic to your blog or website. It is also pertinent to be informed that subscribers are free to unsubscribe at any point in time.