Improve your website design
Today, your company cannot survive without a solid online presence. As part of a customer retention strategy, each web component serves a specific purpose. Everything from visuals to UX is critical to the customer experience, and everything can have a big impact on your bottom line.
The point is, you only have seconds to capture and retain the user's attention. This means you only have a short time to confirm how amazing you are as a brand! If all your customers see a bad web layout when they open your website, it will be hard to build your credibility again.
So, what can you do to keep winning your customer base?
The layout is neat and highlights the value of your product/service.
Combined with beautiful visuals, it displays correctly on mobile and desktop devices.
Pay attention to the Latest Mailing Database colors and how each palette affects consumers.
clear the road
Appearance isn't all about the web experience. Availability is also important! This is something you need to consider if you want to retain customers and offer something new and interesting to their portfolio.
According to HubSpot, 76% of consumers say the most important factor in website design is "the site makes it easy for me to find what I'm looking for." With that in mind, you need to consider a number of things.
Web navigation is how your consumers navigate and direct their website. That's why your web navigation needs to be simple and easy to use. If users are confused, the customer journey may end immediately.
Your navigation must be smooth, intuitive, and users don't have to worry about whether they're on the page they want. It has to be intuitive and workable for the user. This also applies to every action button and navigation menu on the page.
A website with good navigation allows users to stay longer, read content, browse services/products, and buy more. When improving website navigation, consider these tips:
Using breadcrumbs, you can display a menu of hierarchical links at the top of the page users are on so they can "follow the breadcrumbs" back to your source.