How to do delivery is a big problem for many executive list operators and brands. The following major steps are indispensable for good delivery. Taking the launch of Xiaohongshu as an example, the author shares some strategies, let's take a look. How to do the delivery strategy? This problem has always plagued the fathers of Party A. There is always Party executive list B who feels that Party A's father does not need to ask for orders everywhere, and does not need to be urged or revised. Party B does not understand why Party .
Recently, Mr. Orange received a lot of questions executive list from friends of Party A, how to formulate a product launch strategy? 1. Choose a suitable delivery platform Find the right product market positioning Identify target consumer groups Analyze accurate consumer portraits The above basic operations will not be described too much. Everything is subject to the completion of the above basic operations, let's contextualize it. Suppose a brand of beauty products executive list wants to launch a new product, and the target market of the new product is young women aged 25-40 in first- and second-tier cities.
At present, the company's budget is limited, but if you executive list want to quickly introduce new products into the target user group, how do you find a suitable platform? Douyin with 600 million+ users Kuaishou with 400 million+ users "Trend leader" Xiaohongshu "Magic Book" Zhihu "Traditional Engine" Baidu Search "Information Flow Master" today's executive list headlines The WeChat ecosystem of "all-knowing and all-powerful" There are many platforms with hundreds of millions of users, so how to find the right platform? This is the first step in formulating a delivery strategy