There is no doubt that the emergence of Pinduoduo has subverted the routine of traditional e-commerce. [Practice] This word has always been abused on the Internet, but if theoretically the audience is wider and the application can be done, it is said that its concept is Pratt & Whitney, such as WeChat, Kuaishou, and even the smaller Zhihu , and Pinduoduo, which was established a few years ago, is no exception. From the definition point of view, [Public] refers to the scale of users, [Benefits] refers to achieving goals, and [Public Benefits] refers to the benefits at the national level.
With the in-depth development of the mobile Internet and the accelerated integration of online and offline, the conditions for job title email list more and more Internet products to be inclusive are ripe, but there may still be a gap of 108,000 miles from the maturity of the conditions to the real realization. In the field of e-commerce, Alibaba and
have been developing for more than 10 years. The credit, logistics and service systems that hinder the development of China's e-commerce have long been a thing of the past, but they still fail to achieve inclusive e-commerce. The emergence of Pinduoduo seems to have changed this situation—— Since its establishment, Pinduoduo has developed rapidly at a rocket-like speed, quickly capturing those sinking markets that have been neglected by traditional e-commerce, and making great strides along the way, counterattacking the first- and second-tier white-collar markets at the core of Alibaba Jingdong. According to Pinduoduo’s 2019 full-year financial report, Pinduoduo’s annual active users are close to 600 million, second only to Ali. All this in less than 5 years.
without WeChat, there is not much difference between a smartphone and a feature phone. Many of their mobile phones do not have Taobao and Alipay, only WeChat. If there is something on WeChat, they use it, and if it doesn't exist on WeChat, they don't need it. In the early days, in order to avoid becoming a shelf, Ali took the initiative to cut off the connection with WeChat. At the same time, he was busy with JD.com to upgrade the consumption of the first- and second-tier markets, and did not focus on sinking, nor did he find a good way to sink, resulting in the failure of e-commerce to benefit inclusively.
Although can enter the WeChat system, it pursues quality too much and does not hesitate to sacrifice cheapness and cost-effectiveness, which excludes users in the sinking market in WeChat. For China, a market with a highly unbalanced and asymmetric development, to achieve inclusive benefits at the national level means that the entry point must be the rigid needs of the people. High-quality quality of life is the pursuit of first- and second-tier white-collar elites, but for the vast majority of low-tier cities and villages with more time and less money, saving money is king.
And saving money is a general need, and white-collar workers also need to save money. There is no essential conflict between saving money and the pursuit of quality life. It is also necessary to buy an iPhone 11. Pinduoduo is 1,000 yuan cheaper than JD.com (other conditions are exactly the same). Heartbroken? Saving money directly corresponds to basic human nature such as self-interest and loss aversion, and it is a rigid need regardless of age and gender. So why do you say that Pinduoduo understands human nature, because this is the core value that Pinduoduo brings to users, and it is also the reason why Pinduoduo can counterattack the first- and second-tier white-collar market.
Based on the basic platform of WeChat, it mainly focuses on the general rigid needs of saving money. This is the basic condition for Pinduoduo to realize the inclusiveness of e-commerce. However, the basic conditions are not absolute competitiveness. After Ali and JD.com reacted, they are also using grouping and other means to quickly sink. Especially JD.com, like Pinduoduo, can also enter the WeChat system.