On May 25, 2021, Anker Innovation announced at its first China conference that it will jointly launch a customized new product with Xiaomi Youpin in the third quarter of this year.
Anker Innovation, one of the largest overseas consumer electronics brand companies by revenue in China, has decided to officially enter the Chinese market and will launch new products with Xiaomi Youpin in the channel. This shows Anker Innovation's recognition of Xiaomi Youpin's channel. As Xiaomi Youpin, which was launched in April 2017, in less than country email list five years, it has been able to carry out in-depth cooperation with Anker Innovation, which has built Anker, a world-renowned high-end innovative charging brand.
Why is Xiaomi Youpin able to develop so fast? What is the current state of the industry as a whole? Next, I will take you into the road of analyzing Xiaomi Youpin.
I will analyze the following aspects:
1. Industry analysis
According to the current common definition of quality e-commerce industry. The quality e-commerce industry is different from the traditional e-commerce that sells goods. The traditional e-commerce industry provides the goods of the suppliers to the demander through the network platform, while the quality e-commerce penetrates into the upstream suppliers and supply chain management, reducing the The intermediate link emphasizes the independent selection of products on the platform, relying on big data technology to improve the response speed of the supply side to changes in market demand, comprehensively improve the quality of goods, and provide consumers with a high-quality, cost-effective e-commerce model, a new model of e-commerce .
Since the development of high-quality e-commerce, there are more and more products, more and more users, and more and more players . For example: Dangdang Youpin, a preferred e-commerce company launched in April 2012, C2M e-commerce launched in January 2014 Necessary Mall, the self-operated home life brand NetEase Yanxuan launched in April 2016, the boutique e-commerce Mijia Youpin launched in April 2017, the quality e-commerce Taobao Xinxuan launched in May 2017, and launched in June 2017 The selection of the ODM e-commerce rabbit head mother, and the Beijing-Tokyo made in January 2018, etc., continue to provide consumers with high-quality and affordable selected products.
Why have more and more companies joined the quality e-commerce industry in recent years? Quality e-commerce itself is an industry that is deeply affected by macro factors, so we will use the PEST analysis model to explore the reasons behind it.
1.1 Policy Level
The national policy encourages the development of e-commerce business, and various factors promote the development of the e-commerce system to become more mature. At the same time, quality e-commerce has also been included in the scope of national incentive policies.
In 2016, in order to accelerate the development of e-commerce logistics, improve the level of e-commerce, reduce logistics costs, and improve circulation efficiency, six departments including the Ministry of Commerce of China issued the "National E-commerce Logistics Development Special Plan (2016-2020)" in 2017. , the "Opinions of the General Office of the State Council on Further Promoting Logistics Cost Reduction and Efficiency and Promoting the Development of the Real Economy" issued by the State Council of China further promoted the logistics cost reduction and efficiency increase, and improved the development level of the logistics industry. These policies have made the national logistics system more complete and greatly promoted the rapid development of the e-commerce industry. In addition, the government's continuous promotion of new infrastructure construction, the continuous release of relevant policy dividends, and the continuous improvement of laws and regulations have also promoted the rapid development of the e-commerce industry.
For quality e-commerce, the state has also formulated policies to encourage the development of quality e-